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July 19, 2010

Groupon. Coupon for a group. As simple as that. And just as marvellous!

At Groupon, you get a new deal everyday. It takes a minute to sign up and you get your daily deal in your inbox. Basically the deal is a coupon that you can purchase, but it is activated only when enough people purchase the same coupon. Hence the name.  In case the deal does not reach the threshold number of interested folks, the deal is a boo-boo. And you don’t get charged a penny. How cool is that? If the deal goes live, then all of the buyers get a link the next day to print the groupon.

The groupons could be about anything. Fitness, restaurant deals, activities, concerts and tours around the city. What makes it better is the amount of discount, which is pretty huge, usually upwards of 50%. The keen may purchase more than one groupons although the cap is fixed on usually one deal per person at a time. For those who visit a restaurant frequently, they would love to avail such a thing.

Word of caution. Double check the expiry date on the groupon. You sure can reserve a groupon for future use and most of them are good for a year, but they vary from deal to deal.



July 15, 2010

Choose your brand. Choose your size. And get deals straight in your inbox. This is Shopittome for you. No need to search through sites, just sign up on Shoppittome and get deals on your favorite brands, your size, and even clothing types (skirts, jeans, gowns etc.). Once Shopittome finds “the” deal, you get an email, and voila! Your choice, right in your inbox!


July 12, 2010

The more I want to get something done, the less I call it work.

– Richard Bach


July 12, 2010

Blippy is a social shopping site that allows its users to automatically share their purchases from iTunes, Netflix and Amazon. It also publishes the details of every purchase you make through your credit/debit card. Shocking as it might sound at the onset, the service is actually a step further in the social networking revolution. Twitter also evoking reactions from people when it was launched several years back, but can we now think of our lives without it? 🙂 It seems the Blippy bug has bit the users already, as Blippy recently announced that they are already tracking over $1M in transactions.

Blippy does not leave any space for you to worry about the security of your information online. Much like Mint, crypts account information before outsourcing the rest of it to a trusted PCI-compliant and ISO 27002 certified services.

Blippy boasts of state of the art security technology like 128-bit SSL encryption and 24/7 physical security in their data centres. Since the users register anonymously [Blippy does not ask for any personally identifiable info], your privacy is maintained.

In a nutshell:

  • Blippy is totally new-age, hip shopping funda.
  • It’s safe, and fun!

Let’s go shopping!

July 11, 2010

The online world out there is teeming of social shopping sites, each having its own niche, its own USP and err, its own quirks! Shouldn’t we look around and figure out for ourselves what suits us the best, instead of being spoon-fed by the companies?

Join savinzweb in the journey to the social shopping world. Let the exploration begin!

2010 Social Shopping Study by PowerReviews

July 9, 2010

The e-tailing group and PowerReviews today release the 2010 Social Shopping Study’s final wave of findings. The study asked more than 1,000 consumers who shop at least four times per year and spend $250 or more annually online how social media impacts their buying decisions. The data clearly points to three key social shopping trends that will shape the future of Ecommerce.

Trend #1: Consumers trust the basic social media tools — When asked which community and social media tools have the greatest impact on buying behavior, 71 percent of respondents rated user-generated customer reviews as having the highest “good to significant impact” on buying behavior, followed closely by Q&A (57 percent) and community forums (47 percent). In addition, compared to 2007, shoppers are reading more customer reviews to be confident judging a product, with consumers reading 8 or more up 77 percent over 2007 and 16 or more up 140 percent.

Read the full article here:

Social shopping in numbers

July 7, 2010

A picture says a thousand words. Numbers say a lot more. Here’s a take at social shopping in numbers.

  • The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers.
  • In a study conducted by a popular social networking site, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site.
  • 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users.
  • 83% of online shoppers said they are interested in sharing information about their purchases with people they know, while 74 percent are influenced by the opinions of others in their decision to buy the product in the first place.
  • Online user reviews have the biggest influence on consumer electronics purchases, with 43.7 percent of purchases affected by word of mouth.
  • 67% of shoppers spend more online after recommendations from online community of friends.
  • Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online.
  • Consumers say that word of mouth is still the number one influence in their electronics (43.7%) and apparel (33.6%) purchases.
  • 61% of people rely on user reviews for product information or research before a buying decision is made.
  • Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities)