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Social shopping in numbers

July 7, 2010

A picture says a thousand words. Numbers say a lot more. Here’s a take at social shopping in numbers.

  • The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers.
  • In a study conducted by a popular social networking site, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site.
  • 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users.
  • 83% of online shoppers said they are interested in sharing information about their purchases with people they know, while 74 percent are influenced by the opinions of others in their decision to buy the product in the first place.
  • Online user reviews have the biggest influence on consumer electronics purchases, with 43.7 percent of purchases affected by word of mouth.
  • 67% of shoppers spend more online after recommendations from online community of friends.
  • Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online.
  • Consumers say that word of mouth is still the number one influence in their electronics (43.7%) and apparel (33.6%) purchases.
  • 61% of people rely on user reviews for product information or research before a buying decision is made.
  • Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities)


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