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2010 Social Shopping Study by PowerReviews

July 9, 2010

The e-tailing group and PowerReviews today release the 2010 Social Shopping Study’s final wave of findings. The study asked more than 1,000 consumers who shop at least four times per year and spend $250 or more annually online how social media impacts their buying decisions. The data clearly points to three key social shopping trends that will shape the future of Ecommerce.

Trend #1: Consumers trust the basic social media tools — When asked which community and social media tools have the greatest impact on buying behavior, 71 percent of respondents rated user-generated customer reviews as having the highest “good to significant impact” on buying behavior, followed closely by Q&A (57 percent) and community forums (47 percent). In addition, compared to 2007, shoppers are reading more customer reviews to be confident judging a product, with consumers reading 8 or more up 77 percent over 2007 and 16 or more up 140 percent.

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